Nourish Ingredients

NOURISH INGREDIENTS

Custom packaging design

Nourish Ingredients is a food technology company leading the movement to revolutionise how alternative protein products are made. Their mission to make plant-based meat and dairy alternatives better, tastier and more sustainable, has lead the team of world-class Aussie scientists to create a product that simulates the taste and texture of animal fats, without using animal products.

Custom packaging design created to hold samples of Nourish Ingredients products; a unique brand experience reflecting the cutting edge product inside.

SERVICES
Prototyping
Visualisation
Production documentation
Production management
Business strategy
Marketing
Branding/Logo design
Packaging design

Project Background

Our clients wanted to achieve that wow factor, that effective brand experience that gets the users excited about the product inside when they engaged us to create custom packaging for samples of their "food technology".

The Process

We expressed the magnitude of technology inside through using heavy, top-grade stainless steel, resulting in a sleek, sculptural form. Design decisions were made to optimise resources for boutique production and a refined brand experience to be remembered. Every proportion and corner radius carefully considered to highlight the product inside and add to a coherent brand story of a high-tech product.

The Results

This packaging was used in a short run of product samples sent out to selected influencers, chefs and marketing partners.